Smoothes the look of Wrinkles. Fine lines and wrinkles begin to appear. L'Oréal Paris wrinkle expert anti-wrinkle Hydrating Cream 35+ is designed to fight these first signs of ageing. Skin is re-plumped with moisture for firmer, younger looking skin. Skin is intensely infused with hydration, maintaining moisture for 24 hours. It feels nourished and more comfortable. Over time, skin seems less dry. Skin feels re-plumped for 74%** of women. With age, skin has evolving anti-wrinkle needs. L'Oréal Paris has created Wrinkle Expert, a range specifically formulated to address the anti-wrinkle needs of the skin at every age.