L'Oreal
Preference Infinia 4.01 Paris Natural Dark Brown Hair Dye

Where To Buy

£11.90 £6.99
£11.99
2 FOR £16
£11.99
2 FOR £16
£12.00
2 FOR £16
£13.65
The prices shown above are available online and may not reflect in store.

Today's Price

Lowest
£7.49
Usually
£11.99
£11.90

Good to know

  • L'Oreal Paris Preference provides fade-defying luminous hair colour
  • Translucent gel technology and shine oil give ultimate luminous colour full of reflects
  • Shine protect conditioner enriched with UV filter and Vitamin E derivative to preserve shine of coloured hair for up to 8 weeks
  • Shine Oil enriched with precious flower oils to intensify natural tones of hair colour
  • Sensorial fragrance for improved experience at application
  • 48-hour patch test recommended
  • 50 years of creating at home hair colour
  • Iconic 'You're Worth It' tagline
  • Now includes Colour Extender to revive look of day 1 colour & shine
  • Up to 100% grey coverage

Reviews

4.2
2,869 reviews from 5 shops
5
4
3
2
1
"This is a great product my hair feels soft shiny and nourished although it don't think it made any difference in my hair colour"
"I think the colour is of great quality and like that you get a large sized conditioner included"
"Love this hair dye as it provided me with a luscious luminous vibrant colour whilst being gentle on my hair"
"Love the fact that the colourant was a liquid not a cream easier for my arthritic fingers to decant without having to squeeze a tube"

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