| 100 Products | May 2023 | May 2024 | Change |
| Colgate Triple Action Toothpaste (100ml) | £1.14 | £1.10 | - £0.04 -3.5% decrease |
| | £0.98 | £0.98 | £0.00 No change |
| | £0.83 | £0.83 | £0.00 No change |
| | £1.20 | £1.20 | £0.00 No change |
| | £1.20 | £1.20 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £1.25 | £1.25 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £0.98 | £0.98 | £0.00 No change |
| | £1.80 | £1.25 | - £0.55 -4.3% decrease |
| | £0.99 | £0.99 | £0.00 -3.5% increase |
| Colgate Max White One Whitening Toothpaste (75ml) | £2.92 | £3.05 | + £0.13 4.5% increase |
| | £1.89 | £1.89 | £0.00 No change |
| | £2.50 | £3.00 | + £0.50 11.4% increase |
| | £2.00 | £2.00 | £0.00 8% increase |
| | £2.50 | £3.00 | + £0.50 11.3% increase |
| | £3.80 | £3.80 | £0.00 7.9% increase |
| | £2.29 | £2.29 | £0.00 6.4% increase |
| | £3.75 | £3.00 | - £0.75 1.1% decrease |
| | £3.14 | £3.00 | - £0.14 0.7% decrease |
| | £2.49 | £2.49 | £0.00 0.4% increase |
| | £4.79 | £5.98 | + £1.19 4.5% increase |
| Colgate Multi Protect Toothpaste (75ml) | £3.53 | £3.73 | + £0.20 5.7% increase |
| | £2.50 | £3.00 | + £0.50 20% increase |
| | £2.50 | £2.50 | £0.00 10% increase |
| | £2.50 | £4.50 | + £2.00 33.2% increase |
| | £2.50 | £2.50 | £0.00 25.2% increase |
| | £4.00 | £4.00 | £0.00 17.9% increase |
| | £4.15 | £6.00 | + £1.85 23.8% increase |
| | £2.49 | £2.99 | + £0.50 23.4% increase |
| | £3.75 | £3.00 | - £0.75 16.7% decrease |
| | £3.34 | £4.95 | + £1.61 20.8% increase |
| | £7.53 | £3.89 | - £3.64 5.7% decrease |
| Colgate Advanced White Whitening Toothpaste (125ml) | £3.94 | £4.13 | + £0.19 4.8% increase |
| | £3.75 | £5.00 | + £1.25 33.3% increase |
| | £5.00 | £5.00 | £0.00 14.2% increase |
| | £2.50 | £4.50 | + £2.00 28.8% increase |
| | £3.75 | £5.00 | + £1.25 30.1% increase |
| | £3.30 | £3.30 | £0.00 24.6% increase |
| | £1.99 | £1.99 | £0.00 22.2% increase |
| | £3.75 | £5.00 | + £1.25 24.2% increase |
| | £2.49 | £3.49 | + £1.00 25.3% increase |
| | £3.00 | £2.49 | - £0.51 21% decrease |
| | £9.90 | £5.50 | - £4.40 4.8% decrease |
| Colgate Plax Cool Mint Mouthwash Blue Af (500ml) | £3.70 | £4.02 | + £0.32 8.6% increase |
| | £3.38 | £2.25 | - £1.13 -33.4% decrease |
| | £4.50 | £4.50 | £0.00 -14.2% increase |
| | £4.00 | £4.00 | £0.00 -9.6% increase |
| | £2.88 | £4.00 | + £1.12 No change |
| | £2.85 | £2.85 | £0.00 No change |
| | £3.50 | £4.20 | + £0.70 3.1% increase |
| | £4.50 | £4.50 | £0.00 2.7% increase |
| | £3.70 | £6.45 | + £2.75 11.7% increase |
| | £1.99 | £1.99 | £0.00 10.9% increase |
| | £5.69 | £5.49 | - £0.20 8.6% decrease |
| Colgate Max White Luminous Sparkling Mint Whitening Toothpaste (75ml) | £3.27 | £3.75 | + £0.48 14.7% increase |
| | £2.50 | £3.00 | + £0.50 20% increase |
| | £2.49 | £3.00 | + £0.51 20% increase |
| | £2.50 | £5.40 | + £2.90 52% increase |
| | £3.75 | £3.00 | - £0.75 28.1% decrease |
| | £5.35 | £5.35 | £0.00 19% increase |
| | £2.50 | £2.50 | £0.00 16.7% increase |
| | £3.75 | £6.00 | + £2.25 23.9% increase |
| | £3.75 | £3.00 | - £0.75 17.8% decrease |
| | £2.49 | £2.49 | £0.00 16.1% increase |
| | £3.58 | £3.80 | + £0.22 14.7% increase |
| Colgate Total Original Care Toothpaste - Tube (125ml) | £3.66 | £3.78 | + £0.12 3.3% increase |
| | £3.50 | £3.00 | - £0.50 -14.3% decrease |
| | £4.00 | £3.30 | - £0.70 -16% decrease |
| | £4.50 | £4.00 | - £0.50 -14.3% decrease |
| | £3.50 | £3.00 | - £0.50 -14.2% decrease |
| | £2.50 | £2.50 | £0.00 -12.2% increase |
| | £4.15 | £5.00 | + £0.85 -6% increase |
| | £3.50 | £6.00 | + £2.50 4.6% increase |
| | £2.95 | £3.00 | + £0.05 4.2% increase |
| | £1.99 | £2.99 | + £1.00 7.1% increase |
| | £5.99 | £4.99 | - £1.00 3.3% decrease |
| Colgate Kids Mild Mint Toothpaste 6-9 Years (75ml) | £2.27 | £2.27 | £0.00 No change |
| | £1.75 | £1.75 | £0.00 No change |
| | £1.75 | £1.75 | £0.00 No change |
| | £2.25 | £2.25 | £0.00 No change |
| | £1.50 | £1.50 | £0.00 No change |
| | £1.49 | £1.49 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £2.00 | £2.00 | £0.00 No change |
| | £1.74 | £1.74 | £0.00 No change |
| | £5.99 | £5.99 | £0.00 No change |
| Colgate Sensitive Instant Enamel Repair Toothpaste (75ml) | £3.61 | £3.57 | - £0.04 -1.1% decrease |
| | £2.50 | £3.00 | + £0.50 20% increase |
| | £4.50 | £2.40 | - £2.10 -22.9% decrease |
| | £2.50 | £2.50 | £0.00 -17% increase |
| | £2.50 | £2.50 | £0.00 -13.3% increase |
| | £2.49 | £2.99 | + £0.50 -7.6% increase |
| | £3.80 | £3.80 | £0.00 -5.9% increase |
| | £3.75 | £3.00 | - £0.75 -8.6% decrease |
| | £2.50 | £5.85 | + £3.35 6.2% increase |
| | £7.95 | £6.08 | - £1.87 -1.1% decrease |
| Colgate Max White Expert Original Whitening Toothpaste (75ml) | £7.03 | £6.41 | - £0.62 -8.8% decrease |
| | £7.00 | £7.00 | £0.00 No change |
| | £8.00 | £8.00 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| | £4.00 | £4.00 | £0.00 No change |
| | £3.75 | £3.75 | £0.00 No change |
| | £7.85 | £7.85 | £0.00 No change |
| | £7.50 | £7.50 | £0.00 No change |
| | £6.26 | £6.09 | - £0.17 -0.5% decrease |
| | £14.95 | £9.49 | - £5.46 -8.8% decrease |
