| 14 Products | May 2023 | May 2024 | Change |
| Gu Inspirations Red Velvet Desserts (82g) | £3.50 | £2.94 | - £0.56 -16% decrease |
| | £3.75 | £2.45 | - £1.30 -34.7% decrease |
| | £3.25 | £2.50 | - £0.75 -29.1% decrease |
| | £2.95 | £2.75 | - £0.20 -22.6% decrease |
| | £3.46 | £2.63 | - £0.83 -23% decrease |
| | £3.35 | £2.50 | - £0.85 -23.3% decrease |
| | £4.00 | £4.00 | £0.00 -18.8% increase |
| | £3.75 | £3.75 | £0.00 -16% increase |
| Gu Plant Free From Zillionaire Chocolate & Salted Caramel Cheesecake Dessert (91.5g) | £3.59 | £3.70 | + £0.11 3.1% increase |
| | £3.11 | £4.15 | + £1.04 33.4% increase |
| | £3.38 | £2.75 | - £0.63 6.2% decrease |
| | £3.95 | £3.95 | £0.00 4% increase |
| | £3.48 | £3.95 | + £0.47 6.3% increase |
| | £2.75 | £3.75 | + £1.00 11.4% increase |
| | £3.95 | £2.85 | - £1.10 3.8% decrease |
| | £4.50 | £4.50 | £0.00 3.1% increase |
| Gu Zillionaires' Chocolate & Salted Caramel Cheesecake Desserts (91.5g) | £3.30 | £3.53 | + £0.23 7% increase |
| | £2.75 | £3.59 | + £0.84 30.5% increase |
| | £3.25 | £3.75 | + £0.50 22.3% increase |
| | £3.29 | £3.95 | + £0.66 21.3% increase |
| | £3.75 | £3.75 | £0.00 15.3% increase |
| | £3.35 | £2.95 | - £0.40 9.8% decrease |
| | £2.95 | £2.95 | £0.00 8.4% increase |
| | £3.75 | £3.75 | £0.00 7% increase |
| Gu Spanish Lemon Cheesecake Dessert (92g) | £3.21 | £3.55 | + £0.34 10.6% increase |
| | £3.38 | £2.75 | - £0.63 -18.6% decrease |
| | £2.75 | £3.95 | + £1.20 9.1% increase |
| | £2.50 | £3.85 | + £1.35 22.2% increase |
| | £3.45 | £3.95 | + £0.50 20.2% increase |
| | £3.95 | £3.95 | £0.00 15% increase |
| | £4.00 | £4.00 | £0.00 12% increase |
| | £2.43 | £2.43 | £0.00 10.6% increase |
| Gu Spanish Lemon Cheesecake Desserts (90g) | £3.44 | £3.74 | + £0.30 8.7% increase |
| | £3.75 | £3.75 | £0.00 No change |
| | £3.25 | £3.75 | + £0.50 7.1% increase |
| | £2.75 | £3.75 | + £1.00 15.4% increase |
| | £3.13 | £3.75 | + £0.62 16.5% increase |
| | £2.96 | £2.96 | £0.00 13.2% increase |
| | £3.75 | £3.75 | £0.00 10.7% increase |
| | £4.50 | £4.50 | £0.00 8.7% increase |
| Gu Chocolate & Vanilla Cheesecake Dessert (82g) | £2.87 | £3.27 | + £0.40 13.9% increase |
| | £2.75 | £3.95 | + £1.20 43.6% increase |
| | £2.50 | £3.85 | + £1.35 48.3% increase |
| | £3.00 | £2.75 | - £0.25 28% decrease |
| | £3.45 | £3.95 | + £0.50 23.9% increase |
| | £3.95 | £3.95 | £0.00 17.9% increase |
| | £2.00 | £2.00 | £0.00 16% increase |
| | £2.43 | £2.43 | £0.00 13.9% increase |
| Gu Salted Caramel Cheesecake Dessert (92g) | £3.39 | £3.66 | + £0.27 8% increase |
| | £2.75 | £3.75 | + £1.00 36.4% increase |
| | £3.25 | £3.75 | + £0.50 25% increase |
| | £3.75 | £3.75 | £0.00 15.4% increase |
| | £3.35 | £3.75 | + £0.40 14.3% increase |
| | £3.95 | £3.95 | £0.00 11.1% increase |
| | £3.75 | £3.75 | £0.00 8.9% increase |
| | £2.95 | £2.95 | £0.00 8% increase |
| Gu Salted Caramel Melting Middle Hot Puds (95g) | £3.59 | £3.88 | + £0.29 8.1% increase |
| | £3.75 | £3.75 | £0.00 No change |
| | £3.29 | £3.95 | + £0.66 9.4% increase |
| | £3.75 | £3.75 | £0.00 6.1% increase |
| | £2.50 | £3.59 | + £1.09 13.3% increase |
| | £3.75 | £3.75 | £0.00 10.3% increase |
| | £4.50 | £4.50 | £0.00 8.1% increase |
| Gu Plant Salted Caramel Cheesecake Dessert (83g) | £3.33 | £3.75 | + £0.42 12.6% increase |
| | £2.75 | £3.95 | + £1.20 43.6% increase |
| | £2.50 | £3.85 | + £1.35 48.3% increase |
| | £3.95 | £3.95 | £0.00 27.7% increase |
| | £3.60 | £3.60 | £0.00 20% increase |
| | £3.65 | £3.65 | £0.00 15.5% increase |
| | £3.50 | £3.50 | £0.00 12.6% increase |
| Gu Double Chocolate & Vanilla Cheesecake Dessert (82g) | £3.42 | £3.69 | + £0.27 7.9% increase |
| | £2.75 | £3.75 | + £1.00 36.4% increase |
| | £3.75 | £3.75 | £0.00 15.4% increase |
| | £3.35 | £3.75 | + £0.40 14.3% increase |
| | £3.50 | £3.75 | + £0.25 12.3% increase |
| | £3.75 | £3.75 | £0.00 9.6% increase |
| | £3.40 | £3.40 | £0.00 7.9% increase |
