L'Oreal
Preference Florida 7.3

Where To Buy

£4.50 £11.99
£7.99
£9.99
£11.99
2 FOR £16
£11.99
2 FOR £16
£12.00
2 FOR £16
£12.00
2 FOR £16
£12.00
2 FOR £16
The prices shown above are available online and may not reflect in store.

Today's Price

Lowest
£4.50
Usually
£12.00
£4.50

Good to know

  • Permanent, fade-defying luminous hair colour
  • Translucent gel technology with shine oil for ultimate luminous colour
  • Shine protect conditioner with UV filter and Vitamin E derivative
  • Shine Oil enriched with precious flower oils
  • Sensorial fragrance for improved experience
  • 50 years of creating at home hair colour
  • Up to 8 weeks of fade-defying colour
  • Lustrous day-1 colour and shine
  • Ultra-intense
  • Light-reflecting dyes for luminous colour

Reviews

4.1
1,737 reviews from 8 shops
5
4
3
2
1
"This is a great product my hair feels soft shiny and nourished although it don't think it made any difference in my hair colour"
"I think the colour is of great quality and like that you get a large sized conditioner included"
"Love this hair colour my hair looks very fresh and vibrantly coloured! Strong colour but great results tho! Absolutely would recommend to others! 5*"
"Love this hair dye as it provided me with a luscious luminous vibrant colour whilst being gentle on my hair"

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