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Paris Preference Permanent Hair Dye Virginia Light Golden Brown 5.3
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£7.99
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£10.99
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£11.99
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£12.00
2 FOR £16
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£12.00
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Lowest
£7.99
Usually
£13.41
£7.99
Sizes
Preference Infinia 5.3 Virginia Chestnut Brown Hair Dye
£10.99
L'Oreal Paris Preference Permanent Hair Dye Virginia Light Golden Brown 5.3
Cheapest
£7.99
Good to know
L'Oreal Paris Preference provides permanent, fade-defying luminous hair colour
Translucent gel technology and shine oil give ultimate luminous colour full of reflects
Shine protect conditioner enriched with UV filter and Vitamin E derivative preserves shine of coloured hair for up to 8 weeks
Shine Oil enriched with precious flower oils to intensify natural tones of hair colour
Infused with sensorial fragrance for improved experience at application
Be colour safe and always do 48-hour patch test
Over 50 years of creating at home hair colour
Iconic 'You're Worth It' tagline at heart of the brand
Up to 8 weeks of fade-defying colour, lustrous day-1 colour and shine, ultra-intense.
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Reviews
4.2
1,167 reviews from 5 shops
5
4
3
2
1
"Love this hair colour my hair looks very fresh and vibrantly coloured! Strong colour but great results tho! Absolutely would recommend to others! 5*"
"Love this hair dye as it provided me with a luscious luminous vibrant colour whilst being gentle on my hair"
"Love the fact that the colourant was a liquid not a cream easier for my arthritic fingers to decant without having to squeeze a tube"
"I think the colour is of great quality and like that you get a large sized conditioner included"
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